7/1/2023 0 Comments Loverboy drink logoWith the help of Night Shift, Loverboy is currently on shelves and behind the bar at 32 locations across Massachusetts. “We understand the struggles firsthand of building a brand from the ground up, and part of Night Shift’s mission is to make the transition from entrepreneur to successful business owner easier for like-minded beverage brands.” “At Night Shift, we always keep an eye out for emerging beverage brands, alcoholic or non-alcoholic, that could benefit from our relationships in the market,” says Burns. The partnership between Loverboy and Night Shift started when Night Shift Co-Founder & President Rob Burns slid into Cooke’s direct messages on Instagram upon learning about Loverboy on the latest season of Summer House. In Season 4 of Summer House, Co-Star Carl Radke joins the team to spearhead brand partnerships and sales. Summer House Co-Star and fiancé Amanda Batula serves as the brand’s Creative Director, designing Loverboy’s packaging as an extension of Kyle’s personality: colorful, social and playful in nature. Like Night Shift, Loverboy is a brand built on family, friendship and entrepreneurial spirit. Loverboy relieves this pent-up consumer demand with a lightly carbonated hard tea that won’t weigh you down – literally and figuratively.”Īs a Manchester, MA native and MBA graduate of Babson College, Cooke is thrilled to expand Loverboy’s presence to his home market. “Before the introduction of hard seltzer, the alcohol industry was relatively behind in satisfying demand for those seeking a ‘better-for-you’ drink. “In recent years, there has been more pressure than ever to deliver quality food and beverage experiences that simultaneously please the health-conscious consumer and cater to those with dietary goals and restrictions,” explains Kyle Cooke, Founder of Loverboy. With only 90 calories 0g sugar and 4.2 % ABV per can, drinkers can sip Loverboy all day (and night) with no regrets. As consumer demand for health-conscious beverages grows, Loverboy ensures a refreshing guilt-free sipping experience in three (3) varieties: White Tea Peach, Hibiscus Pom and Lemon Iced Tea. The craft beverage is gluten-free and keto-friendly, contains zero sugars or artificial flavors, and features a perfect balance of organic brewed tea, botanicals, and monk fruit. Loverboy provides a hard seltzer-like product, but with higher quality ingredients and the familiar flavor of an iced tea.
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